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HOWDY! MY NAME IS

ANDREW ZELL

CREATIVE LEAD

ZOOM VIDEO COMMUNICATIONS | 2021+

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- Create and distribute compelling content (images, presentations, video, audio) on internal platforms to engage and inform employees.
- Collaborate with instructional designers and subject matter experts to enhance learner engagement and knowledge retention in learning management systems and course creation tools.
- Foster collaborative relationships across departments to align creative efforts with company values and support sales objectives.
- Produce visually impactful content for meetings at all levels, effectively communicating key messages.

CREATIVE DIRECTOR

ANTIDØTE MEDIA GROUP | 2020 - 2021

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-  Led and collaborated with a creative team to produce high-quality video and still content for internal/external clients.
-  Oversaw all content creation, including writing, filming, editing, and distribution.
-  Managed CRM and marketing systems  to streamline customer engagement and marketing efforts.
-  Allocated time, resources, and personnel to ensure on-time delivery.
-  Acted as the primary liaison between clients, customers, and the production team throughout the discovery and delivery process.

SENIOR PROJECT MANAGER

GREEN UP SOLUTIONS | 2017 - 2021

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- Creation and maintenance of all digital properties, including building websites, as well as management of Google Workspace, Analytics, Ads, and Domains

- Writer, designer, director for all media, including print, digital, and video

- Researching, planning, executing on strategic business decisions in line with CEO/CFO direction

- Vendor procurement and management in payroll, supplies, insurance, vehicle leasing, banking, property management

- Launched 11 franchise business locations from Milwaukee to San Diego

Work History

ART & MARKETING DIRECTOR

LAUNCH MUSIC CONFERENCE | 2013 - 2018

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- Developed visual identity and brand standards for conference and festival, hosting 10,000 attendees annually

- Created, designed, and managed website/artist submission platform by identifying key features and functions and implementing them.

- Designed all advertisements, promotional and informational, newsprint guide, artist showcase flyers, attendee badges, sponsor banners, event signage, and custom guitars annually, creating consistent but unique themes for each year.

- On-site management of venues, artists, sponsors

I'm a creative leader, lifelong learner, and business builder.

I've worked in and with businesses to develop everything from their articles of incorporation to their LMS implementation, and been responsible for brand guidelines, websites, payroll, keynote production, and more along the way.

Quite simply, I've worn a lot of hats.

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Wanna get in touch? zell.andrew@gmail.com

Hard Skills

  • Adobe Creative Cloud

    • Photoshop, Illustrator, InDesign, After Effects, Premiere Pro

  • Figma

  • Project Management

  • Scriptwriting, copywriting

  • Google Workspace, Domains, Analytics, Ads

  • Articulate, Rise360, LMS (Docebo)

  • Business set-up & integral vendors (banking, insurance, payroll)

  • WYSIWYG site builders (Squarespace, Wix)

  • Microsoft Excel, Word, PowerPoint

Soft Skills

  • Willingness to learn

  • Creative problem solving

  • Scoping & objective discovery

  • Time management

  • Organization & punctuality

  • Verbal & written communication

  • Active listening, notetaking, brainstorming

  • Leadership

  • Transforming visions to plans

I thrive at the intersection of operations and creative.

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BRANDING & DEVELOPMENT

Pathfinder Goods is my candle company. I decided to start making candles in January of 2023 and got to work not only figuring out how the hell to make candles at scale, but also how to work on the Shopify platform, use marketing and analytics plug-ins and tools like Microsoft Clarity, create and operate advertising across networks like Facebook, Pinterest, and Instagram.

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I have created every single asset ever associated with this brand, including the candles themselves. Photos, website, videos, logo, labels, everything - it's all handmade right by me.

WRITING, PRODUCING

Max Weiss is a 75-year-old metal bending and fabrication company based in Milwaukee. Their prowess has given them the opportunity to supply Fiserv Forum, Allegiant Field, the St. Louis Zoo, AT&T Field, and more with gorgeous and precise structural metalwork.

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This commercial was filmed in their facility in Milwaukee. I wrote and produced this commercial and managed the team that produced it, as well as owned the relationship with the customer.

DIRECTING, EDITING, STRATEGY

The Young Guns Movement launched YGTV in June of 2020 following a pivot from live events due to the pandemic. YGTV features four shows: YG Stage, YG Workshop, YG Roundtable, and YG One on One.

 

I created daysheets, acted as the point of contact for guests, booked the venue, directed the shoot, managed video/audio personnel, and then edited the footage to produce 30-40 minute episodes and 2-4 minute teasers. When the episodes were uploaded to YouTube, it was my responsibility to create an optimized title, description, and thumbnail using a keyword planner and SEO tool called TubeBuddy.

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