From compensation plans to an in-person sales kickoff in Las Vegas, splitting time between sales operations, enablement, and executive briefings has given me a lot to think about and work on.
I started at Zoom in July of 2021, joining as a Sales Enablement Specialist on the Content and Creative team. What did all of that mean? Well, I had landed on a team that was comprised of a couple other artists, some instructional designers, and people who built really handy sales tools (think TCO calculators and things like that). To be completely honest with you, I had no idea what sales enablement was.
Not long after joining, my department hosted Roderick Jefferson, 'The Godfather of Sales Enablement,' for an all-hands. Roderick said something in the call that I took to heart. Loosely quoted, he said "Whoever you had to fool to get to where you are, you did. Now it's time to do the work." So I got to work.
In my first 90 days, I revamped an internal sales win story program as "Victory Lap," playing off Zoom's F1 & Red Bull Racing partnerships, and teamed up with an enablement manager to interview sellers who were successful in segments or with products that were the center of Zoom's attention. I learned how to use Adobe Character Animator to create a semi-anonymized way of delivering compensation plans to sellers. I started making immersive scenes in Blender, which would later be used when Michael Phelps, Andre Agassi, and Paula Abdul joined us for our Growth Summit event that fall. Victory Lap is still running, now four years on.
Over the next two years, I built my reputation and network inside the company through being curious, positive, and dependable. Since I was close to the instructional designers, I was able to design a lot of the visuals for the Employee Learning Center, which won the LMS provider's Rookie of the Year award. I slowly took the reins on our annual sales kickoff event, Growth Summit, which put me in direct connection with our executives. Those executives, in turn, brought me in to work with them on Quarterly Business Reviews, external keynotes, and even their Board of Directors presentations, where I could help bring their ideas and direction to life in ways that shaped the company’s direction and focus.
Today, what was originally a tiny team assisting Sales Enablement managers is now situated inside the Value Selling and Executive Briefing organization, creating narrative-driven experiences and presentations for strategic account managers and high-ticket sellers. Even better, the same team that started as a small creative function has only grown - expanding in scope, scale, and visibility, while staying true to what made us great in the first place. I'm very thankful for that.